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Deviation presents our next webinar, as we look to provide SEOs, Brand Managers and Social teams a deep-dive into the world of social-search, search everywhere and TRENDS!
We'll look at why trends are vital for brands looking to establish unique content strategies, followed by actionable tips, tricks and strategy recommendations for how you can understand and leverage trends within a 'search everywhere' approach to SEO and Social-Search.
Fill out the form to join us on our LIVE webinar!
PS: Don't worry! If you can't make the live broadcast and discussion of our webinar, still sign up as we will share the recording and further resources with ALL registered attendees, even if you can't make the LIVE session.
Thursday 05th September 2024 - 10:00 until 12:00
Your favourite keyword research tools are giving your competitors the same data they are giving you.
The result?
Everyone is producing the same content strategies. This means that to truly stand out, we need to establish key differentiators between ourselves and our competitors - especially on social-search platforms which do not rely on traditional SEO ranking factors.
Brand and your TOV are essential to differentiation, especially when everyone is producing the same content pieces, but surely there is a content strategy that can be leveraged?
Introducing "Trends" in Search Everywhere™:
Trends offer brands a unique opportunity to connect with audiences and communities in ways that a keyword research inspired content strategy simply cannot replicate.
Creators are driving trends within their content and its time brands entered the conversation - working with content creators, influencers and UGC/EGC to assist their community and audience right as trends begin to emerge and dominate the conversation.
On this webinar, Deviation Co-Founder, Ashley Liddell, will build on the foundation set in our first webinar (Social Search 101: Crafting a Search Universe) to explore how and why trends are vital to our content strategies.
He will discuss how to ID and understand which trends to create content on and how to track those trends/keywords efficiently. From here, attention will turn to exploring exactly how tools like GLIMPSE and Google Trends can be deployed to establish a process, a workflow, for content strategy execution.
From SEOs to brand teams, social managers to paid teams - Trends are an activation which can be deployed by many teams across a business and we believe that our next webinar will be the perfect destination to learn exactly how to deploy them within your brand.
Key Focus Areas:
Leveraging trends to differentiate content strategy in a saturated market:
Explanation of how trend-based content can help brands stand out from competitors who rely on traditional keyword research, especially on social-search platforms.
Identifying and tracking emerging trends using tools like GLIMPSE and Google Trends: Exploration of how to use these tools to spot rising trends early, understand their trajectory, and make data-driven and experience-led decisions for content creation.
Trends and Creator collaborations:Strategies for aligning trending topics with brand identity and leveraging partnerships with influencers and user-generated content to authentically participate in trending conversations.
Developing processes and workflows for Proactive Reactivity between teams: Guidelines for creating a process that allows various teams (SEO, brand, social media, paid advertising) to effectively incorporate trends into their respective strategies and collaborate on trend-based initiatives.
Oh! Last thing. Make sure you sign up to hear the discussion, raise any questions or concerns you may have surrounding social-search and then let's blow some marketers minds.
Sign up Now via the form
Ashley Liddell
Creative Strategy Director, Co-Founder @ Deviation
Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies.
Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches.
In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.
Ashley's views on 'Search Everywhere' and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations.
Contributions on Social-Search Include:
BrightonSEO "Social and Search" Event speaker
Power Hour Hull Event Speaker
Search Engine Land Blogs (Multiple)
SEO in 2024 "Book" by David Bain - Contributor
More on Ashley is available here.