Copyright © 2024 Deviation Limited
One Rule: Please don't make Ash argue that TikTok is a search engine again...
Deviation presents our first webinar, as we look to provide SEOs, Brand Managers and Social teams a deep-dive into the world of social-search. We'll look at what is the driving force behind the social-search revolution followed by actionable tips, tricks and strategy recommendations for how you can understand and leverage 'search everywhere.
Fill out the form to join us on our LIVE webinar!
PS: Don't worry! If you can't make the live broadcast and discussion of our webinar, still sign up as we will share the recording and further resources with ALL registered attendees, even if you can't make the LIVE session.
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Search Marketing is democratising. The search universe is expanding.
The Result? Your organic traffic is diversifying, leading to success in 'search' becoming dependant on more than just achieving rankings on a Google SERP.
This means, your approach to search must adapt, or you face losing visibility, organic traffic and then yes, conversions too.
And it is your audience that is driving and forcing this change, deviating from the norms of search that have existed for years to bring about a new, better way to search.
Introducing "Social Search":
Social-Search, driven by content creators, user-generated content, employee content and forward thinking brands, is changing what search can look like in 2024 and beyond.
On this webinar, Deviation Co-Founder, Ashley Liddell, will be discussing exactly what social-search is and talking through the initial considerations you must make when you are considering adopting a 'search everywhere' approach to digital marketing.
Alongside this, Ashley will delve into the evolving landscape of search marketing, exploring innovative strategy considerations and the tools to help you craft a powerful and cohesive search universe presence.
Whether you're a seasoned marketer or new to the field, this workshop will equip you with the knowledge and skills to stay ahead in the evolving world of search marketing.
Key Focus Areas:
Understanding Search Marketing Trends: Gain insights into the latest trends shaping the future of search marketing, including Social-search developments, AI, content creators/UGC and more.
Building a Comprehensive Search Strategy: Learn how to develop a holistic search strategy that encompasses SEO, social-search, and content marketing to create a seamless search universe.
Leveraging Data and Analytics: Understand how to effectively use data and analytics to measure the success of your search marketing efforts and make data-driven decisions.
Future-Proofing Your Search Marketing: Explore strategies to future-proof your search marketing initiatives, ensuring long-term success in an ever-changing digital landscape.
Oh! Last thing. Make sure you sign up to hear the discussion, raise any questions or concerns you may have surrounding social-search and then let's blow some marketers minds.
You have missed the LIVE broadcast of this webinar. However, register your interest via the form and we will drop you the recording of the session as a video.
Our next event will take place September 5th... more details to follow!
Ashley Liddell
Creative Strategy Director, Co-Founder @ Deviation
Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies.
Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches.
In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.
Ashley's views on 'Search Everywhere' and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations.
Contributions on Social-Search Include:
BrightonSEO "Social and Search" Event speaker
Power Hour Hull Event Speaker
Search Engine Land Blogs (Multiple)
SEO in 2024 "Book" by David Bain - Contributor
More on Ashley is available here.