THE EVOLVING ROLE OF UGC
IN SEARCH [Webinar]

USER GENERATED CONTENT IS EVOLVING.

Search is democratising... We say this all the time here at deviation.

We've spoken in previous webinars about this, but in case you missed it, this democratisation is down to a few developments BUT at the core of those developments, sits UGC.

Whether it's the natural and authentic appeal of the content or the effective showcasing of first hand experience and expertise, UGC is hitting the criteria for useful content in the eyes of users and this is increasingly being reflected by search engines in the content algorithms are serving users.

So, join us for our third webinar as Deviation explores UGC and how brands can leverage this format to develop community, improve awareness and increase advocacy.

Key Focus Areas: 

The Rise of UGC: We'll start by defining user-generated content and exploring its various types. The discussion will then move to how search engines view and value UGC, followed by an examination of recent developments that have affected the importance of UGC in search marketing - essentially, we'll set the scene.

‍Benefits of UGC: Let's delve into the numerous advantages of incorporating UGC into your search marketing strategy. We'll discuss how UGC can improve search rankings and visibility, enhance user engagement and trust, provide a cost-effective, scalable, method of content creation, and ultimately lead to increased conversion rates.

Strategies for UGC in Search: We'll explore practical strategies for leveraging UGC in your search marketing efforts. This will include methods for encouraging and incentivising UGC contributors and techniques for incorporating social media content into search strategies as well as approaches to implementing user-submitted Q&A sections, and strategies for creating UGC-driven landing pages

‍Some "Best Practise" Fundamentals: This segment will address both the best practices and potential challenges of using UGC in search marketing. We'll discuss methods for ensuring content quality and relevance, ways to address potential legal and ethical concerns, techniques for effective moderation and curation of UGC, and strategies for striking the right balance between UGC and branded content.

And in typical Deviation fashion... that's all folks! 

So, if you're ready to learn more about UGC and how it is about to elevate search marketing for many brands (if it hasn't your brand already), be sure to sign up for the Webinar via the form. We'll see you on Thursday 7th November, 10:00 - 11:00. 

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